We offer innovative financial counseling rooted in cognitive psychology and behavioral economics. Our approach integrates principles such as cognitive bias, system 1 and system 2 thinking, and choice architecture to help clients make informed decisions about their finances.

Cognitive biases are patterns of irrational judgment that influence decision-making. By addressing these biases, we help clients overcome mental shortcuts that may hinder their financial choices.

System 1 and system 2 thinking represent two modes of thought: fast, intuitive responses and slow, analytical reasoning. We guide clients to engage system 2 thinking when making significant financial decisions, minimizing impulsive reactions.

Choice architecture involves designing decision environments to influence behavior. Through strategies like mapping choices and providing feedback, we empower clients to make choices aligned with their goals.

Our services at Behaving Better, Co. leverage these insights to drive positive financial outcomes. We identify and address cognitive biases, guide clients to engage thoughtful decision-making, and create choice environments that support their financial goals.